Treat others
like they want
to be treated.

Plants, pets, and even T-shirts come with care instructions.
Soon humans will have them too.

Get notified when we launch

What is a
Human Care Tag?

Your instructions for others on how you want to be treated in different areas of your life.

Human Care Tags make it easy to know your needs and preferences, and confidently share them with the people close to you.

Clarity rocks.

Different contexts.
Different needs.
Different care tags.

Home. Friendships. Communication. Love. Dating. Sex. Travelling. Money. Parties. Work. You name it.

We all have different needs and preferences for the various areas of our lives.

Your Human Care Tag replaces assumptions and guesswork with clear guidance.

Thirteen blank paper care tags in three loose rows on warm grey, each in a bright colour with a punched hole: circles, squares, rectangles, a triangle, a pentagon, a hexagon, an octagon and a diamond.

Plant wisdom.

The garden centre worked this out first.

Full sun. Partial shade. Water daily, or water sparingly. Different plants have different needs.

Treat a cactus like a fern, and it won't be very happy.

A plant's little care label makes it easy to understand what it needs to flourish.

Let's do the same for humans.

Seven folded paper plants in a row on a wooden table, each in its own different pot, vase, jug or jar: five flowers, a cactus and a leafy plant.

Authentic. Or not.

Where do your preferences come from?

Society, culture, family, friends — our preferences often get shaped without us even noticing. Some of them may fit, some of them may not.

Without knowing what else is available, how are you going to choose what works for you?

Human Care Tag shows you the options, so you can discover what you actually want.

A rubber stamp with a pale wooden handle resting on a sheet of thick white card on a dark wooden desk, the card punched through with a grid of square holes showing the wood beneath, a stack of the same card behind it and the punched-out squares in a loose heap to one side.

The hard part.

Who taught you to speak for your needs?

Communicating how you want to be treated can feel daunting. Even awkward at first.

Most of us were never taught to talk about our preferences. Many experienced the opposite: “Don’t make a fuss”, “You’re too much”, “Who do you think you are?”

Your Human Care Tag gives you the tools to say what you want and how you want it.

Four large folded paper animals, a bear, an owl, a fox and a hare, standing in a half circle around one small yellow paper penguin facing the camera.

What it isn't.

Not another personality type.

Our personalities are much too wonderful and complex to fit into one fixed label. We all have different aspects, different parts of ourselves.

Needs and preferences can change depending on what we're doing, where we are, and who we are with.

This is not another attempt to oversimplify what makes us human.

Human Care Tag is here to celebrate our beautifully multifaceted nature.

Seven folded paper forms in a row, no two alike in height, shape or colour.

The whole point.

“Send me your Tag.”

It's quite simple. Tell me what you need to feel good this weekend, this flight, this dinner, this Tuesday – and I will tell you as well.

In practice.

What might go on yours.

Write the ones that matter to you. Leave the rest.

  • Living togetherMornings, mess, noise, and the first hour after work.
  • FriendshipsHow often, how deep, and who reaches out first.
  • IntimacyWhat you want asked, and what you'd rather never be guessed.
  • WorkFocus hours, meetings, feedback, how you like to be chased.
  • TravellingFour hours early, or sprinting for the gate.
  • PartiesThe quiet corner, or the middle of the floor until three.
  • ConflictWhat you need when it has gone wrong, and how fast.
  • MoneyWhat has to be true for you to handle it without dread.
  • CommunicationTexts or voice notes. Call anytime, or warn me first.

One for your life. One for your work.

Personal

For the people you live with, travel with, and go home to.

Pro

For the people you work with. A developer who does their best thinking at midnight isn't difficult. They're a fern left in full sun.

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